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Tesco undercuts EE with 'flexi-bendi' 4G packages from £2.50

Undercuts rivals EE and Vodafone
Thu Oct 17 2013, 15:36
O2 4G services will be live on 29 August in London Leeds and Bradford

UK RETAILER Tesco announced plans to offer its own 4G service on Thursday, and said that its 'flexi-bendi' contracts mean anyone can afford it.

For new customers, Tesco Mobile's 4G tariffs start from £10 a month, depending on which handset you choose, pricing that sees the mobile virtual network operator (MVNO) undercutting rivals EE and Vodafone. This tariff comes with 250 minutes and 500MB of data, but Tesco has yet to reveal details on the number of text messages included and its other 4G tariffs.

We're yet to be given the full run-down on pricing, but there's some more information at Tesco Mobile's dedicated 4G website. This reveals that a Samsung Galaxy S4 will fetch £30 a month with 1GB of monthly data, while the Samsung Galaxy S4 Mini costs £23 a month.

Existing Tesco Mobile customers looking to try out 4G can add it onto their present tariff from £2.50 per month, the network also announced, and said that this add-on can be removed at any time if a user is not satisfied.

Simon Groves, CMO at Tesco Mobile said, "4G is amazing and will revolutionise the way we use our mobile phones so of course we want to make it accessible and easy for all our customers to try and enjoy it.

"As Tesco Mobile launches 4G we're bringing it to all of our customers at a great value price and if it's not for them, they can switch back to 3G or adjust their 4G data allowance to suit their needs. It's why we call it Flexi-bendi 4G and it's what makes our 4G offering the most customer centric in the market."

Tesco clearly is looking to make a name for itself in the word of technology, having recently launched its Tesco Hudl tablet that it hopes will lure customers away from the new Google Nexus 7 and Apple's upcoming iPad Mini. µ


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