UK TELEVISION SERVICE TV Catchup delivered a strike against ITV as it notched up two million viewers for its coverage of the England vs Poland World Cup qualifier earlier this week.
The internet TV firm had been banned from rebroadcasting 21 channels from broadcasters including ITV by a ruling, however ITV's status as a public service broadcaster meant that viewers were still permitted to watch the main ITV channel through the service, providing they used a WiFi connection rather than a cellular connection.
These figures are on top of those recorded by ITV, whose viewers are left-back on its traditional service.
TV Catchup went on to give a breakdown of viewers with 82 percent watching via smartphones, of which 45 percent were using iOS and 35 percent Android.
Bruce Pilley, TV Catchup chairman said, "TV Catchup streams ITV under the terms of the Copyright Designs and Patents Act. We are seeking ways to enable ITV to generate additional revenue from TV Catchup's substantial viewing figures."
However this has left us a bit confused. Why is the company bragging about how successful it is at broadcasting one of the stations with whom it now has to negotiate a carriage agreement? If we were the head of ITV, we'd be inclined to put our prices up after such success.
Alex Guest, TV Catchup's director of marketing told The INQUIRER, "We're keen for the broadcasters to understand that we can bring significant additional viewing figures, hence potential revenue, to them."
He added, "We will reach agreement with broadcasters that is fair to all parties; the substantial viewing figures emphasise the size of the opportunity. We want to grow with the industry, not at the expense of it."
We'll have to wait and see if the ITV monolith sees it that way, but higher viewing figures should certainly give both sides a chance to kick back and make sure they haven't scored an own goal. µ