Teeth make smiles, and smiles make sales - Unidentified Harrods person in Alan Sugar's The Apprentice
SPORTSWEAR BRAND Adidas has become the latest to enter the smartwatch market, having outed its miCoach Smart Run wearable device on Wednesday.
Unlike the Samsung Galaxy Gear, the Adidas smartwatch is focused on fitness. The Adidas miCoach Smart Run comes with built-in GPS for tracking routes, an optical heart rate monitor, real-time coaching and a built-in MP3 player with Bluetooth support for wireless listening.
Simon Drabble, director of miCoach at Adidas said, "By combining the latest innovations, such as the Mio Wrist Based Continuous Heart Rate Technology, design and ease of use navigation, we consciously broke the template that defines other running watches.
"But it's not just that which sets us apart from the competition. As part of the miCoach training system, it truly unlocks human potential by making smart training easy and accessible. Whether you're starting a new running program, training for a 10k or competing in another marathon, miCoach SMART RUN will make your training more efficient so you get the results you want."
While Adidas has yet to reveal technical specifications, it said that the device will run Google's Android 4.1 Jelly Bean mobile operating system and that it will feature a 1.45in 184x184 TFT LCD display. There's also a 410mAh battery onboard, which should outdo Samsung's smartwatch by lasting two weeks on a charge, and 4GB of internal storage.
Adidas has also said that its smartwatch features a "stainless steel trim, high performance guerrilla glass and magnesium." We're pretty sure that the firm meant Gorilla Glass, and we have asked it to confirm this.
The Adidas miCoach Smart Run smartwatch will be available in the US from 1 November, priced at $399. There's no word on a UK release yet. µ
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