KOREAN PHONE MAKER LG is trolling users of rival phones with a mobile advert claiming that its flagship G2 smartphone has a larger screen, a faster processor and longer battery life.
Instead of taking to Twitter or TV, trolling techniques adopted by Nokia and Samsung, LG has opted for mobile adverts.
LG's nifty new mobile banner ads are able to detect which phone they are displayed on, and the firm has taken advantage of this. For example, if the advert displays on an iPhone 5 handset, LG's banner will read "Hard to read this on your iPhone?", mocking the Apple smartphone's small 4in display.
LG hasn't just gone after iPhone users, Adage reports, and is trolling HTC One and Samsung Galaxy S4 owners too.
HTC One users are being mocked about battery life, with LG displaying the message "Tired of charging your HTC One?" followed by a message that says the LG G2 has a 30 percent longer lasting battery.
Samsung Galaxy S4 owners are being asked, "Waiting for your Galaxy to catch up?" and are then shown statistics about the LG G2's 20 percent faster processer.
It's not yet known whether LG's G2 flagship smartphone has made much of an impact in the UK.
The handset features a 5.2in edge to edge screen, a quad-core Qualcomm Snapdragon 800 processor, Google's Android 4.2 Jelly Bean mobile operating system and hardware buttons on its rear. It also has 16GB or 32GB of internal storage, a 13MP rear-facing camera, 2.1MP front-facing camera, 4G LTE support and a 3,000mAh battery.
The mobile adverts presently are showing only in Sweden, having been developed by M&C Saatchi's Stockholm office. µ
Plus the cost of ambition as moonshots eat into the coffers
Spoiler alert: it's probably VeriSign
Did we say cuts off? We meant traps them inside their own home