UK MOBILE OPERATOR EE announced the launch of its first 4G pay as you go (PAYG) plans on Wednesday, as well as cheaper pay monthly tariffs and plans to trial 300Mbps LTE speeds in 2014.
Speaking at an event on Wednesday that The INQUIRER attended, EE said it will launch the UK's first 4G PAYG price plans on 30 October.
The network said that all handsets available on its network, such as the iPhone 5S and HTC One, will be made available on PAYG, and although there are no details on pricing yet, EE said that those who sign up before 31 January 2014 will receive a complimentary 10GB of data and free minutes all next year.
EE will also launch new entry level 4G tariffs, starting at £18.99 per month depending on what handset a buyer chooses, alongside its PAYG plans. For just short of £19, EE customers will get 1,000 minutes, unlimited texts and 500MB of data per month.
Those after 30Mbps+ speeds have the option to pay for it now, too. EE will cap its regular plans at 30Mbps, and will offer '4GEE Extra' plans for those after faster speeds.
EE CEO Olaf Swantee said, "One year after launch, we’ve extended the world's fastest network across 60 [percent] of the United Kingdom. But we want to bring the power of 4GEE to even more people.
"That's why this month we are launching new plans for light users, super users, regular users, data sharers and Britain's mobile workforce up and down the country.
"Whether they want the flexibility of pay as you go, the UK&'s most affordable monthly plans, or to make the most from their smartphone with the world's fastest speeds and biggest data bundles, EE is the number one 4G network."
EE also announced plans for a 300Mbps home broadband trial at its event on Wednesday. The firm said it will offer more details on the trial in November, which will see the firm looking to bring 300Mbps 4G speeds to London by the end of 2014.
EE chief marketing officer Pippa Dunn said, "Our success so far is proof that Britain is hungry for 4G. It's meant 4G has moved more rapidly than any other technology to become mainstream. This is a market we're the leader in but to continue that we have to innovate. So to continue this we're going to be testing 300MBps in London."
Dunn added that the firm will also look to bring high-speed broad to those in rural areas who cannot access its 4G network. µ
Sign up for INQbot – a weekly roundup of the best from the INQ