IT SEEMS that Apple's iPhone 5C smartphone hasn't been a hit with punters, as the firm reportedly has cut back production of the handset for the fourth quarter.
So reported the Wall Street Journal, which has heard from unnamed sources in the supply chain that Apple "is reducing orders of the smartphone to the fourth quarter" from assemblers of the iPhone 5C.
According to the report, Pegatron, which produces two thirds of iPhones, has had its orders cut by 20 percent, with Foxconn, which makes the others, seeing its orders reduced by a third. The Wall Street Journal added that one unnamed supplier was notified of a 50 percent cut in orders for iPhone 5C parts.
According to Chinese website Ctechcn, Apple is reducing production volume of the iPhone 5C from 300,000 units daily to 150,000 units.
While this news might raise concerns about the handset's cost and popularity among smartphone shoppers, Apple has not revealed how many iPhone 5Cs it has sold. Instead, the firm revealed that during the iPhone 5S and iPhone 5C opening weekend, it sold a record nine million iPhone handsets in total, without revealing how many it sold of each. However, perhaps the fact that Apple sold out of iPhone 5S handsets almost immediately while plenty of iPhone 5C handsets remained on the shelves should have been a clue.
However, according to the Wall Street Journal's sources, uptake of the iPhone 5C has been slow, particularly in China. This apparently is because shoppers are opting for the slightly more expensive iPhone 5S or a secondhand iPhone 5.
In other Apple news, the firm yesterday revealed that it will hold an event on 22 October where it is likely to show off a new iPad Mini, the iPad 5, a Mac Pro and OS X Mavericks.
Apple has not commented on the report. µ
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