GADGET DESIGNER Apple has hired Angela Ahrendts from her role as CEO of check heavy fashion house Burberry, and will install her as head of retail.
"Angela Ahrendts will fill a newly created position, as a senior vice president and member of our executive team, reporting to CEO Tim Cook," said Apple in a statement.
"I am thrilled that Angela will be joining our team," said Cook. "She shares our values and our focus on innovation, and she places the same strong emphasis as we do on the customer experience. She has shown herself to be an extraordinary leader throughout her career and has a proven track record."
Ahrendts will be SVP for retail and online stores, and will take on part of a role that had been briefly handed to John Browett, formerly of Currys, with a £36m hello handshake.
Ahrendts is confident about her new role and Apple's success. "I am profoundly honored to join Apple in this newly created position next year, and very much look forward to working with the global teams to further enrich the consumer experience on and offline," she said.
"I have always admired the innovation and impact Apple products and services have on people's lives and hope in some small way I can help contribute to the company's continued success and leadership in changing the world."
She has a strong fashion pedigree and has worked at Liz Claiborne and as president of Donna Karan.
Apple has just branched out with shiny new colourful iPhones and is expected to launch new iPads and a smartwatch soon. µ
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