HIGH STREET RETAILER Argos has decided to enter the already crowded tablet market, and will launch its own 7in Android device on Wednesday, 16 October for £99.
Manufactured under Argos' own Bush home electronics brand, the budget device is called "Mytablet" and will compete against the Tesco 7in Hudl tablet that sells for £119, as well as Google's £199 Nexus 7 and Amazon's £99 Kindle Fire.
As you'd expect for just under £100, the Mytablet doesn't boast the latest or highest specifications, running Google's Android Jelly Bean 4.2.2 mobile operating system and featuring a dual-core 1.6GHz processor. However, for £99, you can't complain too much, as it does offer something that will keep the kids quiet for a few hours and won't cost much to replace if it gets thrown out a car window.
The Mytablet's screen offers rather low 1024x600 resolution and the tablet has just 8GB of internal storage. There is a microSD card slot, however, for expandable storage up to 32GB, along with an HDMI port, a 2MP camera on the back and a low resolution VGA camera for video chat on the front. Argos claims five hours of battery life for the tablet.
The Mytablet is available from Wednesday, 16 October at argos.co.uk, via the Argos app or from any of its 700 stores around the UK. Available in silver or pink, the Mytablet will come pre-loaded with free Android apps including the BBC iPlayer, Angry Birds and an e-reader app, and has full Play store access.
Tesco launched its £119 Hudl tablet last month with slightly higher specifications than Argos' offering, featuring a 7in 1440x900 resolution display powered by a quad-core 1.5GHz processor.
However, Tesco's modest tablet brings the supermarket's own services at the forefront, with a dedicated Tesco key that offers instant access to the firm's online store and services, such as its Blinkbox video streaming service. A loyal Tesco shopper could also get the supermarket slate for as little as £60 worth of Tesco Clubcard points, so depending on where you buy your leeks, you might find that Tesco offers a better deal overall.
This isn't the first announcement from Argos within the last month that shows the retailer's push into the world of technology. In September, the high street chain announced a partnership with online auction site Ebay to allow online shoppers to order products from eBay and then pick them up from Argos stores. µ
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