INTERNET SEARCH AND ADVERTISING FIRM Google has proposed changes to its terms of service that would alter user rights on its social network.
Google, in case no one has liked it on your Facebook account, has its own social network called Google+.
Google+ exists around users Gmail accounts and lets them share things like videos or articles, or photos of lunch - whatever passes for information these days.
The said it firm plans to change its terms of services in about a month on 11 November. Of particular interest are Shared Endorsements, something that we are given to understand that end users control.
However, in order to get in control of it, you first have to be aware of it, and then decide whether you want to actively opt out of it.
Miss it, or don't opt out and you could find yourself and your mug advertising something based on whether you have expressed a previous interest in it.
"When it comes to shared endorsements in ads, you can control the use of your Profile name and photo via the Shared Endorsements setting. If you turn the setting to 'off', your Profile name and photo will not show up on that ad for your favorite bakery or any other ads," said Google.
"This setting only applies to use in ads, and doesn't change whether your Profile name or photo may be used in other places such as Google Play."
People under the age of 18 will automatically be excluded, but otherwise, if you endorse something without opting out, your image and profile name will be associated with it and seen in adverts delivered to people who are in your network.
The internet is protesting as the internet does, and Google+ users should keep an eye out for their contacts changing their headshot image to one of Eric Schmidt.
Google has not responded to our request for comment. µ