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Yahoo picks up a URL shortener called Bread

Bread is now toast
Mon Oct 14 2013, 09:43

WEB PORTAL Yahoo has picked up an outfit called Bread that it said it will absorb into its business.

Bread is a URL shortener that lets creators bundle in targeted advertisements. We're not sure that it's what the world has been waiting for, but Yahoo is pleased and so is Bread.

"When we launched Bread in 2011, our goal was to help social media influencers and publishers better monetize their online content. We built the first digital platform that delivered beautiful and engaging advertising across social media, desktop, and mobile devices," Bread said in a statement on its website.

"In Yahoo, we found a company that shares our vision. We are thrilled to join Yahoo’s advertising team in Sunnyvale where we will be working on developing next-generation solutions for social and mobile publishers and advertisers."

Bread has already shuttered its services, Bread Social and Bread Oven, and its CEO thanked anyone that uses them for their understanding. Bread links will only work for another month or so, and the firm recommended that users start selecting an alternate now.

"For the next 30 days, until November 11, we will support Bread links that our publishers created in the past. We highly recommend our publishers swap out their Bread links with new links from," said Bread CEO Alan Chan.

"Also, as of today, we will be shutting down access to our core products, Bread Social and Bread Oven. We appreciate our partners' understanding as our team makes the exciting transition to Yahoo." µ


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