MUSHROOM JUMPER Nintendo has opened its UK online store and is offering punters free delivery, exclusives and other inducements.
Nintendo announced the launch of its online store on Twitter.
As introductory lures it is offering free delivery, exclusives and a direct link to its shelves full of games.
"When you shop with Nintendo you're buying your games and consoles directly from the people who produced them. Nobody cares more about your satisfaction than us and we'll do everything we can to ensure your shopping experience is a pleasant and reliable one," it said in an introductory post on the shop website.
"At store.nintendo.co.uk you'll find very special products like our limited edition Nintendo 3DS XL Pokémon consoles. Make sure to keep an eye out for more limited edition products and exclusives as they become available."
The online store is a proper Nintendo shop, as opposed to just a branded storefront. Free standard delivery should get you your item within a couple of days and if you spend over £200 before 8pm Nintendo will ship it out the very next day.
If you are spending big money, and remember Christmas is coming and not everyone likes Xboxes and Playstations, Nintendo will provide a 12 month extended warranty with every console it ships.
There are also other enticements, and some people might be interested in the free red cap that you get when you buy a Nintendo 2DS with any Mario Game.
A quick look at pricing suggests that Nintendo is not too bothered about competiting with rivals like Amazon. A copy of Super Mario 3D World for the Wii U has a £49.99 price tag on its webpages, but costs £10 less at Amazon. µ
Facebook has more influence than meets the eye
Attackers could 'easily compromise' an entire company by exploiting AV security flaws
Nobody knows it, but you've got a secret smiley
Plummeting pound forces firm's hand