HIGH STREET RETAILER John Lewis has published its top ten list of expected big selling gifts for the coming holiday season, but it does not include the Sony Playstation 4 (PS4) games console.
John Lewis' top ten list does make room for the Microsoft Xbox One games console, but does not list its Japanese rival.
That is not to say that it is not expecting to sell any Sony PS4 consoles, just that for now it is betting on the Redmond model.
"The Xbox One is the biggest launch this year, not just in gaming, but for the entire entertainment category," said gaming and audio buyer Robert Hennessey.
"With launch titles such as Forza Motorsport 5 and a new Halo on the horizon, a strong multimedia offering, plus a thoroughly reworked Kinect motion control system, the Xbox One appears to be ahead of the game this Christmas. Time will tell which brand continues to deliver the goods, but for now, it's advantage Microsoft."
The retailer is confident that it will sell a lot of kit in the runup to Santa's arrival, and reckons that the top seller will be Apple's iPad Mini tablet.
So popular will tablet computers be that John Lewis thinks it will sell one every 15 seconds. While it expects Apple's tablet to be the most popular, the firm also expects to sell tablets made by Samsung and Google.
"We have seen big developments in the tablet market this year, with models like the Samsung Galaxy challenging the iPad's top spot and growing its market share. We're expecting to sell tablets at a rate of one every 15 seconds this Christmas," said tablet and telecoms buyer Adam Brown.
"There's been so much development in the tablet market over the past few years, that we see this Christmas as the time when many tablet users will see fit to upgrade their earlier models."
Top of the John Lewis list is the iPad Mini, second is the Xbox One, third is the Samsung Tab 3 tablet and fourth is the Google Nexus tablet. Fifth is a 55in Sony Bravia KDL55W905 Smart TV.
The second half of the list is made up of the John Lewis Spectrum Radio, whatever that is, the Macbook Pro notebook computer, Sony QX10 and QX100 NFC Smart Lens cameras, the Juice Cube, and Bose noise cancelling in-ear headphones.
Or maybe everyone will get a lump of coal in their stocking instead. It's only barely October. µ