UK BROADCASTER the BBC is working on a new version of its TV on-demand iPlayer service.
The broadcaster has promised to evolve it from streaming catchup service to a serious home digital broadcast system, as the firm looks to challenge the likes of Netflix and iTunes.
The BBC reckons that soon it will have channels that spring up to support things like the Glastonbury festival, something that might otherwise be accessed through a Red button selection.
BBC director general Tony Hall said, "The new generation of BBC iPlayer is set to transform our relationship with audiences. In the coming years, for many people BBC iPlayer is going to be the front door to our programming and the experience they have is going to be a world away from that of a traditional 'one to many' broadcaster.
"It will be a relationship where we provide our audiences with what they want, when and how they want it. And crucially through enhanced interactivity, they will also be able to tell us what they think of these programmes and services too. That conversation excites me hugely as it means our audiences won't just receive the programmes we make, they will contribute to how we make them as well."
As well as rolling wellies and roll-ups festival coverage, the BBC will also have special online only channels, such as Radio 1 TV, Arts or Science, and will work on commissioning more comedies for BBC 3.
Shows will remain on the iPlayer for 30 days, an increase from their week long stay now, and you will be able to pause content on one screen and pick it up on another.
"From new programming exclusive to BBC iPlayer, to new online and pop-up channels around special interests or major events, BBC iPlayer will be bursting with more content than ever. We want to allow viewers to make the choices about what they watch and when," added Danny Cohen, director of BBC Television.
"Over time, more and more of our programmes will be available to watch on BBC iPlayer before they are broadcast on TV, allowing viewers to create their own evening schedule. And, programmes will be available for longer - increasing the catch-up window from seven to 30 days. All this will make BBC iPlayer the ultimate destination for TV fans for years to come."
The BBC also introduced a new service called Playlister, which will allow users to keep on top of radio shows they like to listen to. These can be exported into Spotify, Deezer and Youtube. µ