HIPSTER PHOTO SHARING APP Instagram announced on Thursday that it will soon begin pushing advertising onto its service in order to gain revenue.
Instagram users are unlikely to be very happy about this. However, speculation has suggested that the adverts will show up only for users of the app in the US at first, and Instagram has moved to assure its hipster and selfie-taking following that the ads will be "beautiful" and will feel "natural" to the service.
We're assuming that this means that most ads will feature a picture of somebody's breakfast or a close-up of a cat's face, although the Facebook owned app hasn't commented on what users can expect.
Instagram said in a blog post, "Our aim is to make any advertisements you see feel as natural to Instagram as the photos and videos many of you already enjoy from your favourite brands. After all, our team doesn't just built Instagram, we used it each and every day.
"We want these ads to be enjoyable and creative in much the same way you see engaging, high quality ads when you flip through your favourite magazine. We'll also make sure you have control. If you see an ad you don't like, you'll be able to hide it and provide feedback."
Instagram has yet to announce which companies and brands plan to advertise on the service or when the rollout will begin. However, it's thought that adverts will start to appear to users, likely those in the US, within the next couple of months.
It's rumoured that some users in the US are already seeing photo and video based ads show up in their Instagram feeds. Lucky them. µ
Tags: Social Media
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