MARKET ANALYSIS OUTFIT Kantar Worldpanel Comtech revealed on Monday that Windows Phone's UK market share has reached double figures at the expense of Android and Blackberry.
The report said that Microsoft's Windows Phone mobile operating system gained a record 12 percent of the UK smartphone market for the three months through August 2013, up from 4.5 percent in the year ago quarter. It also saw growth across Europe, accounting for 9.2 percent of phones sold in the region during the quarter.
Strategic insight director at Kantar Worldpanel Comtech Dominic Sunnebo attributed the success to sales of Nokia's affordable Lumia smartphones, including the Nokia Lumia 520 and Lumia 620.
"Windows Phone's latest wave of growth is being driven by Nokia's expansion into the low and mid-range market with the Lumia 520 and 620 handsets. These models are hitting the sweet spot with 16 to 24-year-olds and 35 to 49-year-olds, two key groups that look for a balance of price and functionality in their smartphone," he said.
While that's good news for Microsoft, Windows Phone's growth spurt comes at the expense of rival mobile operating systems, with Android and Blackberry losing equal amounts of market share in the quarter.
Android saw its slice slip 6.4 percent from 62.7 percent to 56.3 percent, while Blackberry's share slipped from 10.1 percent to 3.7 percent. While Android still remains top dog, Apple's iOS mobile operating system saw a 6.1 percent yearly increase, now accounting for 27.5 percent of all smartphones sold across the UK.
However, iOS still has a long way to go to catch up with Android, although Sunnebo said that unless Google focuses on emerging markets its mobile operating system could start to lose its grip on the smartphone market.
"After years of increasing market share, Android has now reached a point where significant growth in developed markets is becoming harder to find. Android's growth has been spearheaded by Samsung, but the manufacturer is now seeing its share of sales across the major European economies dip year on year as a sustained comeback from Sony, Nokia and LG begins to broaden the competitive landscape," he said. µ
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