Gente che si firma con una quote di The Inquirer, dovrebbe veramente andare a fare un corso di PR ',Luciano Alibrandi - Nvidia"
CANADIAN PHONE MAKER Blackberry revealed the full extent of its financial woes on Friday, reporting a $935m second quarter loss which it blamed on the market failure of the Z10 smartphone.
In news that echoes Microsoft's huge writedown it took due to unsold Surface RT inventory, Blackberry ascribed its mammoth loss on a "Z10 inventory charge". In other words, Blackberry admitted that its Blackberry Z10 smartphone launch was an unmitigated disaster.
Blackberry's full numbers make for painful reading. The firm reported quarterly revenue of $1.6bn, down 49 percent quarter on quarter and down 45 percent from the same quarter last year. During this three month period Blackberry shifted just 3.7 million smartphones in total, and including handsets shipped in the first quarter approximately 5.9 million Blackberry smartphones were sold through to end customers by the end of its fiscal second quarter.
Blackberry admitted that "most of the units recognised are Blackberry 7 devices", however, and the firm did not reveal how many Blackberry 10 powered smartphones were sold.
Blackberry CEO Thorsten Heins said, "We are very disappointed with our operational and financial results this quarter and have announced a series of major changes to address the competitive hardware environment and our cost structure.
"While our company goes through the necessary changes to create the best business model for our hardware business, we continue to see confidence from our customers through the increasing penetration of BES 10, where we now have more than 25,000 commercial and test servers installed to date, up from 19,000 in July 2013. We understand how some of the activities we are going through create uncertainty, but we remain a financially strong company with $2.6 billion in cash and no debt.
"We are focused on our targeted markets, and are committed to completing our transition quickly in order to establish a more focused and efficient company."
In predicting this dramatic loss last week, Blackberry announced plans to cut 40 percent of its worldwide workforce. µ
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