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Twitter gets into the alerts business

Partner organisations line up to sound the alarm
Thu Sep 26 2013, 12:32
New Twitter logo

MICROBLOGGING SERVICE Twitter is welcoming emergency reporting organisations and will offer users blurted alerts.

The firm has launched what it calls Twitter Alerts, which it describes as a way of broadcasting critical information.

"Today, we're launching Twitter Alerts, a new feature that brings us one step closer to helping users get important and accurate information from credible organizations during emergencies, natural disasters or moments when other communications services aren't accessible," it said in a blog post. "Twitter Alerts is a new way to get accurate and important information when you need it most."

A Twitter message that is tagged as an alert from an alerting organisation will appear on subscriber handsets in a variety of forms. The firm said that users should expect an SMS message, and, if they have its app on a mobile device, a push notification that alerts them to the content. Alerts are highlighted in the Twitter feed with an orange bell icon.

Twitter partner manager for government and politics Bridget Coyne said that a number of organisations have lined up to be part of the Twitter Alerts system, and that these include the US Federal Emergency Management Agency (FEMA).

"Social media has revolutionized communication during disasters," said FEMA Administrator Craig Fugate .

"Today we have a two-way street - residents are informed about hazards in real time and emergency managers receive immediate feedback on the consequences of a disaster. Twitter Alerts provide an opportunity to get information directly from trusted sources."

Coyne said that it is up to user organisation to define what they consider to be worthy of an alert, but recommended that they are used to warn about "imminent dangers", "preventive instructions", "evacuation directions" and "crowd and misinformation management".

Organisations in the US, Japan and Korea can send alerts. A list of participating organisations includes the American Red Cross. µ

 

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