STREAMING MOVIE AND TV SERVICE Wuaki.tv has launched in the UK following a beta period of around two months, and is set to compete with Netflix and Lovefilm.
Following its introduction in June, the hybrid movie and TV show service has launched to "become a game changer in the online entertainment industry".
Unfortunately, the ending of the beta means the £2.99 a month trial price has now ended, but since then Wuaki.tv claims to have attracted tens of thousands of new customers to the service in the UK. However, we haven't seen any figures to back that up.
The strangely named TV service, which is running a big UK TV advertising campaign in a push for popularity, aims to bring newer, more exclusive and familiar content from bigger film and TV studios than the more niche "straight-to-DVD" titles that you're likely to find on Netflix, with a catalogue of movies and TV shows from both major Hollywood studios and UK distributors.
Wuaki.tv is different than Netflix and Lovefilm, as it offers a hybrid model to users, giving them a choice between a la carte rental and purchase of the latest blockbuster movies and TV series or a monthly subscription to the Wuaki Selection service "offering unlimited streaming of an extensive selection of high quality movie and TV content, from a single service".
A Wuaki Selection subscription is priced at £4.99 per month as a launch promotion, so it could become more expensive at a later date, though that price provides unlimited access to the company's content catalogue, Wuaki.tv said.
"[Following] strong success in its home market of Spain...the UK launch is only the beginning of the European expansion," The company said. "Wuaki.tv plans to be fully launched in several new European countries by 2015, with the support of parent company Rakuten."
New users can trial the Wuaki Selection service for free for the first month. Newly released titles available to rent and purchase are priced individually. µ
Tags: Digital Media
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