PHONE DESIGNER Microsoft reportedly will expand its iPad trade-in programme by offering $200 for iPhones too, in an apparently desperate move to get punters to switch to Windows Phone devices.
Forbes reported on Tuesday that Microsoft will launch an iPhone trade-in programme on Friday 27 September, following on from the iPad scheme it launched earlier this month to get customers to switch to its Surface tablets.
The firm reportedly will offer consumers a minimum of $200 for an iPhone 4S or iPhone 5 in select Microsoft stores across the US and Canada, suggesting that the offer probably won't be coming to the UK.
This scheme appears to be a desperate ploy by Microsoft to entice iPhone users to switch to its Windows Phone mobile operating system, but given that gently used iPhones typically sell on eBay for more than Microsoft's $200 offer, we're rather sure that it's not going to work well.
Given that Apple announced sales of nine million iPhone 5C and iPhone 5S handsets last weekend too, there likely are a lot of people who have recently picked up a new iDevice and that are in no hurry to give it up.
It's not just Apple that Microsoft is gunning for though, as Forbes noted that Microsoft launched a similar online scheme recently. That cunning plan allows punters to trade in an iPhone or an Android or Blackberry device for a Visa gift card that can be spent in its stores.
Unlike its in-store promotion, Microsoft boasted that the online offer is "open to anyone that's ready to trade up to an amazing new Microsoft device". Whoever those people are. µ
Sign up for INQbot – a weekly roundup of the best from the INQ