SOUTH KOREAN ELECTRONICS FIRM LG launched the world's first curved OLED TV in the UK on Wednesday priced at £8,000.
Pipping rival Samsung to the post to take the lead in OLED technology, the firm began shipping the 55-inch TV today with a promise that it will offer the best viewing angles for everyone in the room. And so it should, at that price.
Unveiled at CES in January, the EA9800 TV features the industry's first curved screen ergonomic design, providing what LG called an "IMAX-like" viewing experience. It is 4.5mm thin and virtually bezel free.
LG justified the TV's substantial price by claiming that a curved screen offers more immersive viewing by creating the illusion that the display has no edges.
"With more than five years of research behind developing the optimum curvature, the entire screen surface is equidistant from the viewer's eyes, eliminating the problem of screen-edge visual distortion and loss of detail," LG said.
"[It] produces astoundingly vivid and realistic images thanks to its proprietary WRGB technology. The unique [four-colour] pixel system features a white sub-pixel, which works in conjunction with the conventional red, blue, green setup to create the perfect colour output."
Picture quality is also enhanced by "colour refiner" technology, LG said, which it claimed delivers images that are "more vibrant and natural than anything seen before".
LG said the curved OLED TV also offers an infinite contrast ratio for optimal contrast levels regardless of ambient brightness or viewing angle.
Measuring a wafer-thin 4.3mm and held in place by a carbon fibre reinforced frame, the EA9800 weighs just 17kg, meaning that you can pick it up and move it around easily if you decide you want to rearrange your room - or if you want, throw it out the window in true rock star style. µ
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