SOCIAL NETWORK Pinterest is about to start showing an advertising system to its users.
The four year old firm announced that it is not going to bombast users with banner advertising, but will offer loosely targeted pitches based on certain factors. It believes that the monetisation of its services will help push the firm onwards.
"Pinterest is where you keep your wishlists, holiday plans, dream home ideas and other things you want to do soon and in the future," said CEO Ben Silbermann in a message to users on the website's blog.
"That's why for us, it's so important that Pinterest is a service that will be here to stay. To help make sure it does, we're going to start experimenting with promoting certain pins from a select group of businesses."
The adverts will be called Promoted Pins and Silbermann said that they will never take the form of most online advertising. "I know some of you may be thinking, 'Oh great...here come the banner ads,'" he added, "But we're determined to not let that happen."
He promised that Pinterest will never be home to "flashy banners or pop-up ads", explaining that adverts will be obvious and relevant.
"We'll always let you know if someone paid for what you see, or where you see it," he added. "These pins should be about stuff you're actually interested in, like a delicious recipe, or a jacket that's your style."
He used an example of a Star Wars related advert and the Halloween holiday season.
No one is paying to advertise on the website at present. Pinterest is working with a select group of advertisers, and the firm is asking users for feedback on its changes. µ
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