LITTLE KNOWN HARDWARE MAKER Kogan has announced a quad-core Android phone to rival Samsung, HTC and Sony that costs just £149 SIM-free.
The first thing you'll notice about the device is its name, with Kogan having branding the phone as the "Agora 5.0 Quad-core Smartphone", a name that really rolls off the tongue.
It might not convince buyers that it's worth £150 with that branding, but the handset manages to match the competition in terms of specifications. The phone runs Google's Android 4.2.2 Jelly Bean mobile operating system and has an unspecified quad-core 1.2GHz processor, 1GB of RAM and a 5in 1280x720 resolution IPS screen.
It struggles to match the internal storage of the Samsung Galaxy S4, however, coming with just 4GB of internal memory, although this can be expanded via microSD card.
The Kogan Agora, as we're calling it for short, also features dual SIM slots, dual 8MP and 2MP cameras, 3G and WiFi connectivity and a 2,000mAh battery. All in all, not bad for £150.
Kogan founder and CEO Ruslan Kogan said, "Some tech companies think they can launch a phone for the budget conscious consumer and still price it at over £450. At Kogan, we know better.
"We think everyone should be able to afford a great smartphone that has all the main features that you want, without paying for features you don't need."
If you're sold, the Kogan Agora is available to order from the Kogan website now before it starts shipping on 9 October. µ
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