A BBC NEWSREADER has charmed Twitter by presenting a segment while holding a pack of paper that we are given to understand he thought was an Apple iPad.
Newsreader Simon McCoy has had his technology moment preserved for ever, and is now the subject of a very widely shared Youtube clip.
He is seen clutching a ream of paper, and presumably thinking that it was designed in Cupertino, while introducing an article about binge drinkers and drunk tanks for hire.
A spokeswoman for BBC News said that it was a mistake and the anchorman just ran with it.
"This morning as Simon McCoy was preparing to introduce this story, instead of picking up his tablet to hold as he went to air, he mistakenly picked up a ream of paper that was sitting next to it," she said.
"In the rush of live news, he didn't have an opportunity to swap the items, so simply went with it."
A standard ream of regular copier paper weighs 2.3 kilograms, while an iPad weighs around 662g. McCoy never appears fazed that the article he is holding is so heavy and bears its weight admirably.
He has not commented, although he does seem to have a fairly active Twitter account. We have asked him if he would like to talk about what happened.
So far it appears that he does not. µ
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