INTERNET GIANT Google has bought ne'er-do-well mobile app Bump in a bizarre move worth $40m and a lot of head scratching.
The concept seemed sound enough - bump two phones together to pass data from one phone to another. Sound familiar? It should, because it's the same concept behind near field communications (NFC) in mobile handsets. However, the forerunner of NFC technology used by Bump works on a mixture of Bluetooth and GPS, meaning that best results are achieved if the following criteria are met:
The INQUIRER tried to use the Bump app on several occasions and ended up uninstalling it in frustration. That wasn't surprising, as despite attracting corporate investment Bump never really caught on, meaning that finding another Bump user at the appropriate time was nearly impossible.
So what does Google plan to do with the Bump technology? Well, nothing initially, and service is expected to carry on as usual for the moment.
Clues might be found in the blog post announcement of Google's acquisition from Bump co-founder and MD David Lieb, who said, "We strive to create experiences that feel like magic, enabled behind the scene with innovations in math, data processing, and algorithms." Or then again, maybe not.
We assume this means that Google has plans for Bump. Getting it to work properly, perhaps? µ
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