SAN FRANCISCO: CHIPMAKER Intel took a break from its usual discussions of technical chip specifications and benchmark results today when it entered the domain of fashion, demonstrating an online service aimed at shoppers at its Intel Developer Forum (IDF) conference.
Shown off on stage by Intel VP of the firm's mobile and communications group Hermann Eul and fashion executive Victoria Molina, the virtual fitting room service named Phisix allows online clothes shoppers to create a digital avatar that can be adorned with apparel offered by online retailers.
Showing an animated catwalk sequence of shoppers wearing the chosen clothes before they add them to a basket and buy them in one click, they claimed that the service will "revolutionise the way we shop online".
Built in just one week using Intel's Android SDK, the service will eliminate the need for customers to enter a high street shop to try on clothes, Intel claimed. However, we suspect that if you use software to stay indoors and do all your clothes shopping online, you'll be ordering larger sizes before long. µ
Plus the cost of ambition as moonshots eat into the coffers
Spoiler alert: it's probably VeriSign
Did we say cuts off? We meant traps them inside their own home