APPLE FANS disappointed with the lack of an actual affordable iPhone handset could be cheered slightly by the news that Apple will be offering its five core productivity and multimedia apps free with all new iOS devices.
On Tuesday Apple took the wraps off its latest iPhones, with the premium iPhone 5S being joined for the first time by a slightly more moderately priced iPhone 5C. Although the £469 price tag for the iPhone 5C was not as low as many were anticipating or hoping for, Apple has shown a rare moment of generosity and decided to bundle in its popular iWork, video and photo apps that previously would have required payment.
Apple CEO Tim Cook explained to the suitably astounded audience that all new iOS 7 devices will include free copies of the document app Pages, spreadsheet app Numbers and presentation app Keynote, all usually priced at £6.99, and the video production app iMovie and photography app iPhoto, which normally cost £2.99 each.
When users purchase any new iOS device, they will be presented with a screen with the five apps listed and the ability to download them all free in one touch, saving a whopping £26.95.
"We think that iWork is a really key advantage for our customers' productivity and that iPhoto and iMovie are great for our customers' creativity," Cook said. "No other platform has apps like this. All iOS devices are made even better if they have apps like this. And almost all customers want these apps."
The apps are available free with any new iPad, iPhone or fifth generation iPod Touch running iOS 7. Users upgrading to iOS 7 on their present iPhones or iPads will still need to purchase the apps, a handy reminder of Apple's traditional less than generous approach. µ
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