GADGET DESIGNER Apple has pulled its iPhone 5 from its website and is already offering the iPhone 5S and iPhone 5C in its place.
Visitors to the Apple homepage in the UK are offered three handsets to compare. They are the iPhone 4S, the iPhone 5S and the iPhone 5C. Apple announced the iPhone 5 last September.
During the iPhone launch event on Tuesday, Apple CEO Tim Cook said that the iPhone 5 was the most successful model in the range and immediately won over customers at launch. He said it made "huge" sales.
However, rather than following its previous form and lowering the price of the earlier handset, the firm is discontinuing it. "The business has become so large that this year we are going to replace the iPhone," he said.
The iPhone 5C is Apple's first mid-range handset. It has the same 4in Retina display as the iPhone 5, a dual-core A6 chip and longer battery life, offering 10 hours of chat time.
Also lining up and winking for your affections in place of the iPhone 5 is the top-end flagship iPhone 5S. This will cost more than the iPhone 5C and has better specifications, including a 64-bit A7 processor.
It will also be more expensive than the iPhone 5 and will be available in 16GB, 32GB and 64GB models priced at £549, £629 and £709, respectively.
The iPhone 5C is the more colourful of the three options and comes in a range of hues. This tickled rival Nokia, the company that sells the garish Lumia smartphones, and it commented on the new phones by saying, "Imitation is the best form of flattery."
The iPhone 4S model is available now. The other handsets will become available from 20 September, with the iPhone 5C set for pre-order on 13 September. It will be priced from £469 for the 16GB model and £549 for the 32GB version.
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