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Intel Atom powered tablets to ship for 'under $100' in the US this year

No word on UK pricing or availability
Wed Sep 11 2013, 09:15

SAN FRANCISCO: INTEL ATOM powered tablets will be available later this year for under $100, the chipmaker's CEO Bryan Krzanich told attendees at the Intel Developer Conference (IDF) on Tuesday.

This is the cheapest Intel has predicted that we will see devices carrying its Atom chips, with the CEO having previously said that we'd see Atom powered tablets at under $150.

Intel CEO speaks at IDF

"We intend to drive leadership into the tablet market, we have access and technologies which nobody else can bring to this marketplace," Krzanich said in a keynote. "We can provide the same form factor to an OEM and they can choose between Windows [or] Android, Core [or] Atom. The choices and innovation they can do with these devices is tremendous, with systems coming to market for price points below $100 this holiday."

Gaining no immediate reaction from the audience, Krzanich prompted applause by repeating, "Yes that's below $100 system price point this holiday with Intel."

The CEO did not give any additional details to the capabilities or specifications of these budget tablets, nor did he say which OEMs will be delivering them, though there are rumours that they will be powered by Intel's latest Atom chip, codenamed Bay Trail.

The $100 price point equates to around £65 in the UK, a price that we are yet to see for a tablet in Blighty. However, due to tax and currency conversations, we suspect that these inexpensive tablets will sell for around £100 in the UK, if they even reach these shores.

During the keynote, Kraznich also said that by the end of this year there will be over 50 two-in-one convertible tablet/notebook hybrid systems on the market, with price points as low as $400.

"These are the products that are going to do it, this is where the PC is headed," Krzanich predicted. µ


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