FINNISH FEATHER FLINGER Rovio is packing up Angry Birds and taking it to China where it will be used as a teaching aid.
The game, which involves throwing birds at pigs in revenge for egg theft, sees people sacrificing a bird at a porcine alter. The best players will only sacrifice one of two of their feathered clique.
The game is already in China, but what Rovio is taking over is a learning concept that is based around playgrounds. The firm reckons that it has some expertise, as it says its export is "built on the highly respected Finnish educational expertise".
"The concept allows children to experience learning in a fun way. It has been scientifically studied and proven in cooperation with the University of Helsinki, Cicero Learning Network - making education both engaging and inspiring", said Sanna Lukander, VP of Learning and Book Publishing at Rovio.
The idea is that learning should be fun. Angry Birds has fun nailed, but the educational system can be lacking in fun. Rovio wants to change this.
"What if learning was fun? That was the question we asked ourselves when we started to develop this exciting new concept. Having seen the enthusiasm when children and parents spend time with Angry Birds, we wanted to create fun new learning activities for them", added Peter Vesterbacka, the so-called Mighty Eagle and chief marketing officer at Rovio.
The first playground will open at the 123 Early Childhood Learning Centre in Shanghai. Children will be provided with books, toys, physical games, posters, reference books, card games and a five stringed instrument. µ
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