CHIP DESIGNER Qualcomm is a founding partner of electric car racing Formula E Championship.
Qualcomm announced that it has signed a multi-year partnership agreement with Formula E and will use it, its cars and its races to show off sustainable wireless technology.
"Our collaboration with the FIA Formula E Championship is not just a great opportunity to showcase Qualcomm technologies, such as our Halo WEVC system, but to evaluate and improve wireless connectivity and EV technology across the globe, especially in the host cities," said Qualcomm SVP and chief marketing officer Anand Chandrasekher.
"We hope this arrangement will leverage mobile technology to enhance the fan experience and impact the global movement toward more sustainable living."
"Go green race blue" is the motto. We get the green bit, the rest may come later. Formula E will take on the Qualcomm Wireless Electric Vehicle Charging (WEVC) technology, which is otherwise known as Halo.
The kit will be put into safety cars in the 2014/2015 FIA Formula E Championship. Qualcomm said that in its second season resonant magnetic induction kit will appear on actual race cars.
"The FIA Formula-E Championship is going to become a showcase for electric vehicle technology," said Alejandro Agag, CEO of championship promoter Formula E Holdings.
"As the global leader in mobile technology, Qualcomm's involvement will not only help us develop new advances in EV tech, but also to provide our fans and the world's EV community with the best race viewing experience possible. New technologies in connectivity, wireless and mobile fit perfectly with a Championship open to new technology, not only for the cars but for everything around the venue."
Qualcomm might roll out the technology to ten cities around the world, including London, Beijing and Los Angeles. µ
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