PHOTO SHARING APP Instagram boasted that its hipster following has reached 150 million on Monday, and revealed it will put advertising on the service "within the next year".
Instagram said that it will start showing advertisements for the first time later this year, as the Facebook-owned service looks to monetise its growing user base.
Emily White, director of business operations at Instagram let slip news of the service's planned advertisements to the Wall Street Journal, saying that the firm should be ready to begin selling ad-space "within the next year", having already met with Ford and Coca-Cola in the last week.
White added, "We want to make money in the long term, but we don't have any short term pressure."
In a separate blog post on Monday, Instagram announced that it now has 150 million users - up from the 100 million it announced back in February.
Of course the firm is pleased by this, saying in the post, "Today we're excited to announce that Instagram has grown to a community of more than 150 million people capturing and sharing moments every month.
"Whether it's documenting protests in Egypt, sharing the trip of a lifetime across the United States or snapping #petselfiez, this community continues to surprise us every day with your creativity, sense of adventure and unique perspectives on the world.
"To the 50 million of you who've joined in the last six months, welcome. And from our team to all 150 million of you, thank you for making Instagram great. We can't wait to see what you'll create next."
Instagram is available to download for free from Google Play and the iTunes Store, with a Windows Phone version rumoured to be coming soon. µ
Tags: Social Media
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