FINNISH PHONE FIRM Nokia's German Twitter account has sent a stark message to Samsung in the form of a rather threatening photograph.
The teutonic Twitter account posted a response to the news that Google and Nestle were calling the latest Android version Kitkat with a chocolately reference and a smashed handset.
"Have a break, have a..." it says over a picture of a Galaxy handset that has been torn asunder.
As a great man once said, that escalated quickly. Although the branding tie up is an unusual one most people have been won over by the way that Kitkat has dealt with it.
Rather than single out Nokia as a rival it appears to have its eyes on Apple - it's that old fruit vs chocolate battle again - and has lampooned the firm in a video.
Nokia might just be smarting because the day after it announced that its hardware devices business was being sold to Microsoft, rival Google trumped it with a four-fingered chocolate bar announcement.
Last month tensions arose after Samsung announced its Ativ S Windows Phone smartphone and stole some thunder from apparently very cosy Microsoft partner Nokia. Nokia was glib then, and welcomed the firm back to the Redmond fold.
It seems very likely that the modern marketing course includes a stream called "snide" that specialises in putting down rivals. Microsoft is into this with it's Scroogled campaign, while Apple excelled at it with its 'sorry you are not as cool as us' apology to Samsung. µ