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Yahoo unveils its new logo

Thu Sep 05 2013, 10:07

WEB PORTAL Yahoo has finally unveiled the logo that it spent 30 days counting down to releasing.

Its new logo is not dissimilar to previous Yahoo logos. It has a slightly slimmer font and retains the exclamation mark.

Marissa Mayer, the ex-Google CEO of Yahoo is excited about the new font, which was announced days after Microsoft bought Nokia's phone business and Google hopped into bed with a real life Willy Wonka.

"One weekend this summer, I rolled up my sleeves and dove into the trenches with our logo design team: Bob Stohrer, Marc DeBartolomeis, Russ Khaydarov, and our intern Max Ma. We spent the majority of Saturday and Sunday designing the logo from start to finish, and we had a ton of fun weighing every minute detail," said Mayer.

"We knew we wanted a logo that reflected Yahoo - whimsical, yet sophisticated. Modern and fresh, with a nod to our history. Having a human touch, personal. Proud."

According to CEO Mayer, who has already made some sweeping changes, the Yahoo brand name is worth $10bn.

Apparently all sorts of thinking went into the logo, and although it looks like it, people have not just highlighted the text and clicked through a range of font options.

"We didn't want to have any straight lines in the logo. Straight lines don't exist in the human form and are extremely rare in nature, so the human touch in the logo is that all the lines and forms all have at least a slight curve," she added.

"We preferred letters that had thicker and thinner strokes - conveying the subjective and editorial nature of some of what we do."

The unveiling comes at the end of what Yahoo called 30 days of change, and follows redesigns of the Yahoo homepage and Flickr. µ


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