ONLINE RETAIL GIANT Amazon announced a refreshed version of its Kindle Paperwhite e-reader device on Tuesday, ahead of its UK release on 9 October.
Looking to steal some of the limelight away from Apple and Google, Amazon's latest Kindle Paperwhite looks near identical to last year's model but has a brighter screen, a faster processor and a redesigned built-in light.
The updated display offers higher contrast and better reflectivity, while the latest model Kindle Paperwhite's built-in light "guides light towards the surface of the display" for more comfortable reading. Amazon claims the processor is 25 percent faster than before, apparently making turning book pages quicker and smoother. Like last year's model, the Kindle Paperwhite comes with both 3G and WiFi, and offers eight weeks' battery life.
Other new features are software add-ons, including built-in parental controls, Goodreads integration, a Smart Lookup tool and the new Kindle Page Flip, which lets users skim through a book without losing their place. It also comes with Kindle Matchbook, a service that Amazon also announced on Tuesday, offering buyers discounted e-books if they've already purchased a physical copy.
Amazon CEO Jeff Bezos, who recently bought the Washington Post, said, "Kindle is the best-selling e-reader in the world for six years running. No one is investing on behalf of readers or pushing the boundaries of hardware, software and content for readers like this team.
"The new Kindle Paperwhite has brand-new display technology, the next generation of our built-in light, a faster processor, plus all of the exclusive benefits of the Kindle ecosystem like Kindle Owners' Lending Library, over 400,000 exclusive titles, Goodreads, Kindle Singles, Kindle Worlds, Kindle Freetime, and much more."
The new Amazon Kindle Paperwhite is available to pre-order, priced at £109 for the WiFi-only version and £169 for the 3G model. Orders will be shipped on 9 October. µ
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