SOFTWARE DEVELOPER Google has drawn a line in its Android mobile operating system list of release names and jumped out of the generic terms camp and into the consumer branded.
Where before the firm has used references to desserts like Donut and Eclair, for example, to name its Android releases, it is now using Kitkat, the name of a chocolate bar made by Nestle in the UK, for its Android 4.4 release which will likely debut on the Google Nexus 5.
"Android is the operating system that powers over [one] billion smartphones and tablets. Since these devices make our lives so sweet, each Android version is named after a dessert: Cupcake, Donut, Eclair, Froyo, Gingerbread, Honeycomb, Ice Cream Sandwich, and Jelly Bean," said Google.
"As everybody finds it difficult to stay away from chocolate we decided to name the next version of Android after one of our favorite chocolate treats, Kitkat!"
It seems rather unusual, a bold move to go away from generic terms to a brand name. We wonder what might be next. Android Lion Bar followed by Android Minstrels? The candy shop possibilities are seemingly endless.
Google said that no money changed hands and that the naming is like a mutual hand-holding and show of respect.
According to an interview at the SFGate, the link with Kitkat is an apt one.
Jennifer Podhajsky, VP of US chocolate at Hershey said that Google approached the firm about using the name much earlier this year.
"Kit Kat consumers are young, vibrant consumers of candy and chocolate bars, and that's a nice match with Android," she said.
Sundar Pichai, SVP for Android at Google, said that the mobile operating system is now on one billion devices. µ
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