BERLIN: DIGITAL ENTERTAINMENT FIRM Rovi launched Divx 10 at the IFA trade show in Germany today, giving the popular video software application an update that delivers the free creation and playback of Divx video in the new High Efficiency Video Coding (HEVC) standard.
Rovi claims that Divx 10 is the first software application of its kind to deliver the ability to create HEVC standard videos to consumers, offering up to double the compression of H.264.
The software gives users access to real-time decoding of HEVC video up to HD 1080p on less powerful Intel Core i5 powered machines, and encoding of HEVC HM11 video up to HD 1080p in quality along with AAC, MP3, or AC3 audio.
As well as allowing users to play, create and stream HEVC video formats supported across the software's Divx Converter, Divx Player and Divx Web Player apps, Divx 10 also supports playback with reverse/forward seek, pause, and play.
The software will also bring HEVC streaming in browsers with Divx Web Player and an MKV container to deliver subtitles, chapters, and compatibility with existing toolsets.
Rovi claims that Divx 10 "will help fuel HEVC content availability" and generate demand for playback support in consumer electronics devices.
"A first of its kind, Divx 10 is one element of a broader Divx HEVC ecosystem spanning software, hardware, content and services that could help companies realise new cost savings and improve the video entertainment experience for consumers," the firm said.
The software also supports the creation of MP4 video for playback on iOS devices.
With the launch, Rovi announced that Divx has now been downloaded over one billions times. It is available now via www.divx.com as a free download for Windows and Mac computers.
Check back soon for a demo of some of Rovi's new softwares in action at its stand at IFA 2013. µ
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