The Inquirer-Home

Man buys promoted tweet to flame British Airways

Updated Seems fair
Tue Sep 03 2013, 14:43
New Twitter logo

A DISGRUNTLED AIRLINE PASSENGER is so annoyed at British Airways (BA) that he paid to promote a tweet that criticised the airline.

Passenger Hasan Syed paid for the promoted tweet after British Airways lost his luggage on a business class flight, much to his dissatisfaction.

Syed said that he sent his Twitter message to BA and all of its followers. He apologised for his intrusion, but was unrepentant about his criticism of the airline.

"@British_Airways is the worst airline ever. Lost my luggage & can't even track it down. Absolutely pathetic," he said.

"Thanks for ruining my EU business trip #britishairways. I shouldnt have flown @BritishAirways @British_Airways. Never flying with you again".

BA did engage with Syed and asked him to follow it so that that he and the firm could exchange direct messages. The disgruntled traveller said that he is already following the airline and asked that it message him.

"How does a billion dollar corp only have 9-5 social media support for a business that operates 24/7? DM me yourselves," he replied.

In a statement BA told The INQUIRER that it has been in contact with Syed since then, has located his bag and is contrite about what happened.

"We would like to apologise to the customer for the inconvenience caused," it said. "We have been in contact with the customer and the bag is due to be delivered today."

Syed, who bought the tweet for both the US and UK markets according to a story at Mashable, has refused to disclose how much he spent promote his tweet. He is expected to reveal that along with some other social media information in a later reply.

Syed has revealed how much money he spent to raise awareness of his unhappiness, and how many people he reached.

According to tweets from him this morning he spent a cool $1,000 on the promoted tweet and sent it to 77,000 people. Around 15,000 people engaged with his message. µ



Share this:

blog comments powered by Disqus
Subscribe to INQ newsletters

Sign up for INQbot – a weekly roundup of the best from the INQ

Existing User
Please fill in the field below to receive your profile link.
Sign-up for the INQBot weekly newsletter
Click here
INQ Poll

Microsoft Windows 10 poll

Which feature of Windows 10 are you most excited about?