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Yahoo beats Google to take US traffic top spot in July

Suggests Mayer has managed to turn things around
Thu Aug 22 2013, 10:07
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WEB PORTAL Yahoo beat Google in terms of US internet traffic last month, the latest report from Comscore has revealed.

Suggesting that Yahoo CEO Marissa Mayer has done a good job of turning things around since taking the reins at the company, Comscore has revealed that the website had an estimated 197 million unique visitors for the month of July, compared to Google's 192 million.

However, it's worth noting that the figures do not included pageviews from mobile devices, and Comscore was quick to point out that traffic from Tumblr, which Yahoo recently acquired, did not contribute towards the firm's traffic numbers. Tumblr ranked at 28th in the list, with roughly 38 million views during the month of July.

While these are not the most comprehensive traffic figures, Comscore's July numbers show that Yahoo boosted its traffic by around 20 percent compared to last July, and see the website taking the top spot for the first time since May 2011.

Speaking during the firm's second quarter earnings call, Mayer said that increasing traffic was one of her main focuses since taking over at the company.

She said, "Hire and retain a great team; build inspiring products that will attract users and increased traffic; that traffic will increase advertiser interest and ultimately translate to revenue.

"People, then products, then traffic, then revenue."

The usual suspects Microsoft, Facebook and AOL took the third, fourth and fifth spots, raking in an estimated 180 million, 142 million and 117 page views last month, respectively. µ


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