JAPANESE HARDWARE GIANT Sony's Playstation 4 (PS4) is one of the most hotly anticipated products in the technology world this year, and it has already grabbed the title of the UK's fastest selling console in history.
We've rounded up all the release date, pricing and availability details for the Sony PS4 console for those gamers who are planning to rush out to buy it now it has been launched in the UK. Keep this page bookmarked to keep on top of all of the latest PS4 release date, pricing and availability details.
The PS4 is now on sale in the UK. At the launch of the console, Sony announced that the PS4 will arrive in Europe on 29 November, two weeks after it goes on sale in the US on 15 November. In comparison, the Xbox One was released in the UK on 22 November.
While the console won't start shipping until 29 November, some buyers are reporting that they have already received its accompanying Dualshock controller.
Sony's PS4 console will cost £349 in the UK and $399 in the US. These prices see the firm getting one up on Microsoft, which has priced its Xbox One console at £429. However, unlike the Xbox One that will ship with Kinect, the PS4 will not ship with the Playstation Camera included in the box.
The PS4 will also be able to pick up for £89.99 on a £52 contract from UK mobile phone operator O2, in a bundle with the Sony Xperia Z1. This deal will also include unlimited minutes and texts, 1GB data, Killzone: Shadow Fall, and a free 12 month Playstation Plus subscription.
According to Game.co.uk, the PS4 camera will cost an additional £54.99, the same price as picking up an additional Dualshock controller.
In terms of games, buyers can expect the usual £49.99 price. However, Sony has said that gamers will be able to swap a recently purchased PS3 game from Activision, EA, Ubisoft or Warner Bros for a cut price digital download on the PS4.
The PS4 will also be sold in bundles. A Killzone: Shadow Fall PS4 bundle is currently up for pre-order at Game, priced at £399. Users can place a £20 deposit on the bundle.
While a 29 November release date sounds soon enough and a £349 price isn't bad, UK buyers might struggle to get their mitts on the console, with Sony having announced in early August that PS4 preorders were near selling out out.
Amazon has sold out of PS4s, advising buyers that those who preorder on or after 14 November will not receive the console in time for Christmas. According to the retailer, the PS4 has quickly become its fastest selling console to date. However, it has since hinted that it will have more stock in time for the holidays.
While Amazon don't have any stock left, some stores have announced where you will be able to get a PS4 on day one.
Sony itself will be selling PS4 consoles at its pop-up Playstation shop in London's Covent Garden. It will be offering buyers a chance to get a PS4 early too, which the shop set to open its doors on Thursday 28 November. Asda has also announced that it will be carrying day one PS4 stock in 155 of its UK stores, and O2 will also be selling the PS4 in 65 shops.
Still not sure which console to buy? Check out our Xbox One price, release date and availability roundup. µ
Plus the cost of ambition as moonshots eat into the coffers
Spoiler alert: it's probably VeriSign
Did we say cuts off? We meant traps them inside their own home