SOFTWARE COBBLER Apple's upcoming Spotify competitor iTunes Radio reportedly will subject users to an advertisement once every 15 minutes.
According to a report from Ad Age, Apple has already signed up a number of advertisers to its iTunes Radio service and is planning on playing an audio ad every 15 minutes and a video ad once an hour. The video ads apparently will play only when a user is looking at their device, with Apple serving them right after a user has hit play or skipped a track.
The report claims that Apple has already partnered with McDonalds, Nissan and Pepsi for the service, with the firms coughing up "millions of dollars" for the privilege. Apple reportedly will offer iTunes Radio advertising to other companies from January 2014.
If you don't fancy getting bombarded with ads for Big Macs and fizzy pop, Apple will, like its rivals, offer an ad-free version. iTunes Radio users who sign up for an iTunes Match account that costs £21.99 a year - much cheaper than Spotify's £10 a month subscription fee - will be able to listen to music without being interrupted by ads. An iTunes Match account also gives users access their iTunes library on any internet connected Apple device, such as Apple TV.
What's more, advertisers apparently will be able to push their own playlists onto the service that will serve fewer ads than typical iTunes Radio stations.
iTunes Radio is expected to debut later this year along with the release of iOS 7, which reportedly will be rolled out to devices on 20 September.
Apple was unavailable to comment at the time of publication. µ
Plus the cost of ambition as moonshots eat into the coffers
Spoiler alert: it's probably VeriSign
Did we say cuts off? We meant traps them inside their own home