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Vine hits 40 million registered users in battle against Instagram

Doesn't say how many are active
Wed Aug 21 2013, 11:08

SOCIAL VIDEO SERVICE Vine has acquired over 40 million registered users, the Twitter owned firm announced via the microblogging website on Tuesday.

That's quite a jump from the 13 million users that Twitter announced in June, suggesting that the app has snowballed in popularity in the last few months. That's probably thanks to the launch of Vine on the Android mobile operating system (OS) in June, six months after it landed on iOS devices.

However, it's worth pointing out that the 40 million figure refers to registered users, and doesn't tell us how many regularly use the service after signing up since its launch in January. What's more, the service is still a long way off catching up with rival Instagram, which hit 100 million active users in February this year.

Vine saw a major update on iOS devices last month to counter Instagram's addition of video posts. The most significant new feature was Channels, which lets users browse Vine videos by category, be it Comedy or Cats, as the firm looks to steal Instagram's hipster followers.

Taking tips from Twitter, Vine also added a "revining" tool, allowing users to repost their friends' videos. Another Twitter-like feature was the addition of protected accounts, enabling users to permit only their friends to follow them.

Finnish phone maker Nokia revealed just two weeks after iOS got the updated app that Vine will soon make its merry way to Windows Phone 8.

The news was announced by Nokia CEO Stephen Elop at the launch of the Nokia Lumia 1020 41MP camera smartphone, who said it "will be available soon".

The arrival of Vine on Windows Phone should give it a slight boost in registered users, as the new user base downloads the app to try it out. Again, whether Vine manages to retain those Windows Phone users as active users remains to be seen, if Twitter ever releases active user numbers.

Nevertheless, if the latest figures from Topsy are anything to go by, Vine has been having a bit of a tough time since Instagram rolled out its video service last month, with Instagram still far in the lead in terms of people actively using the app. µ


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