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20 percent of iPhone users are Android converts

Apple is attracting customers faster than it's losing them
Tue Aug 20 2013, 15:45
iPhone 5 vs Samsung Galaxy S4 screen

A SURVEY has revealed that 20 percent of recent iPhone buyers were previously using Android devices, showing that Apple is attracting users faster than it is losing them.

The survey released to Fortune by analyst outfit Consumer Intelligence Research Partners (CIRP) shows that 20 percent of people who bought an iPhone between June 2012 and June 2013 were fleeing from an Android device. The survey also revealed that seven percent of Samsung smartphone buyers had previously owned an iPhone.

The research firm added that these numbers saw Apple taking three times as many buyers away from Samsung as the Korean phone maker managed to take from Apple. It also showed that despite Android's market share continuously growing, with Google's mobile operating system now accounting for almost 80 percent of the smartphone market, Apple is managing to attract more customers than it is losing.

It's not all bad news for Samsung, though. CIRP's research also revealed that 37 percent of its recent smartphone buyers had switched from a feature phone device, whereas just 27 percent of those upgrading opted for an Apple iPhone.

What's more, CIRP's research showed that while Samsung seemingly struggled to attract iPhone users, it drew a lot of customers from HTC, Motorola and Nokia. Interestingly, most ex-Blackberry owners opted for an iPhone over a Samsung Galaxy handset.

Some other interesting details also came out of CIRP's research. According to the firm's statistics, iPhone buyers typically are younger than those opting for a Samsung Galaxy smartphone, despite Samsung's smartphones often being made available at much lower prices than the iPhone.

Perhaps unsurprisingly, CIRP's survey also revealed that Apple Mac computers are most popular among iPhone owners. µ


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