HIPSTER PHOTO SHARING SERVICE Instagram has banned third party apps from using the words "insta" or "gram" in their names.
Updating its Instagram Brand Guidelines, the Facebook owned firm has revealed that it is restricting the use of Instagram logos and now not only the "Instagram" name but also "insta" and "gram", because they could suggest that the firm sponsors or endorses third party apps when it doesn't.
In a published email sent to web based Instagram client Luxogram's app team, Instagram said that the use of "insta" or "gram" for the third party app is harmful to its brand.
According to Techcrunch, Instagram's email to Luxogram read, "While we encourage developers to build great apps with Instagram, we cannot allow other applications to look like they might be official Instagram applications or endorsed or sponsored by us.
"As we hope you can appreciate, protection of its well-known trademarks is very important to Instagram. For example, it has always been against our guidelines to use a name that sounds or looks like "Instagram" or copies the look and feel of our application.
"Similarly, as we have clarified in the new guidelines, use of 'INSTA' and 'GRAM' for an application that works with Instagram is harmful to the Instagram brand."
Instagram's email affirmed that it is important that app developers develop their own distinctive branding for their apps, and only use Instagram's trademarks as specifically authorised under the firm's policies.
This means that apps such as Webstagram, Gramfeed and Instadrop, for example, will have to completely rebrand under the new rules.
Luxogram, being one of these, was told in Instagram's correspondence that it must respond to the email within 48 hours, stating that there will be a "reasonable period" of time allowed to fix the app name.
The new rules are a drastic change from the company's original API guidelines that were recently changed and actually encouraged apps developers to use the terms "insta" and "gram", as long as they weren't used together. µ
Tags: Social Media