MICROBLOGGING OUTFIT Twitter has revealed that its users set a message volume record earlier this month when they rushed to comment about a Japanese cartoon.
Twitter has had good numbers recently, particularly with last year's Olympics, a UK men's Wimbledon win and a royal baby. But it's biggest hit was a preview on Japanese television of a cartoon.
The peak in mentions of the Andy Murray tennis match came at its climax and saw 120,000 tweets per minute. Prior to that the Olympics closing ceremony had been a big hitter with 116,000 tweets per minute.
These look like nothing when compared against how the Japanese Twitter users went crazy for Castle in the Sky.
An inside (and detailed) look at re-architecting Twitter. Plus, a new Tweets-per-second peak: 143,199 Tweets. https://t.co/LKH4UdScFi— Twitter Engineering (@TwitterEng) August 16, 2013
"On Saturday, August 3 in Japan, people watched an airing of Castle in the Sky, and at one moment they took to Twitter so much that we hit a one-second peak of 143,199 tweets per second," said Twitter.
"To give you some context of how that compares to typical numbers, we normally take in more than 500 million tweets a day which means about 5,700 tweets a second, on average. This particular spike was around 25 times greater than our steady state."
Twitter said that it has been working hard to make sure that such traffic spikes do not impact its users, and said that since the World Cup of 2010 it has ensured that systems are more resilient.
"The influx of tweets - from every shot on goal, penalty kick and yellow or red card - repeatedly took its toll and made Twitter unavailable for short periods of time. Engineering worked throughout the nights during this time, desperately trying to find and implement order of magnitudes of efficiency gains," it said of that time.
"Unfortunately, those gains were quickly swamped by Twitter's rapid growth, and engineering had started to run out of low-hanging fruit to fix."
The Twitter blog goes into detail about how it has changed its systems and done things like introduce its Cards to streamline services.
We were 'throwing machines at the problem' instead of engineering thorough solutions," it said. µ
Tags: Social Media
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