THE STEVE JOBS BIOPIC 'Jobs' looks like it might be Hollywood's version of Apple's Ping service, with the film reportedly bombing on its opening weekend.
Jobs, starring That 70s Show actor Ashton Kutcher, hit cinemas in the US last weekend, and it apparently didn't do well. Cinema news website Box Office Mojo reported that the film took in an estimated $6.7m from 2,381 screening locations across the US, despite expectations that it would bring home between $8m to $9m.
The website noted that was less than a third as much as the similarly geeky film The Social Network earned in its opening weekend, with the Jobs film getting trounced by Kick-Ass 2 and We Are The Millers on its first two days in US theatres.
As well as not doing too well in cinemas, Jobs hasn't gone down well with critics. Perhaps the film's biggest critic has been Apple co-founder Steve Wozniak, who has said that he's not a fan of Ashton Kutcher's portrayal of his late business partner.
Wozniak reviewed the film for Gizmodo. In the review he said, "I suspect a lot of what was wrong with the film came from Ashton's own image of Jobs. Ashton made some disingenuous and wrong statements about me recently (including my supposedly having said that the 'movie' was bad, which was probably Ashton believing pop press headlines) and that I didn't like the movie because I'm paid to consult on another one.
"I felt bad for many people I know well who were portrayed wrongly in their interactions with Jobs and the company. The movie ends pretty much where the great Jobs finally found product success (the iPod) and changed so many of our lives.
"I'm grateful to Steve for his excellence in the i-era, and his contribution to my own life of enjoying great products, but this movie portrays him [as] having had those skills in earlier times."
A UK release date for Jobs is still to be announced. µ
Plus the cost of ambition as moonshots eat into the coffers
Spoiler alert: it's probably VeriSign
Did we say cuts off? We meant traps them inside their own home