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A third of top iPad apps are not on Android

A fifth are not optimised for Google's operating system and its hardware
Thu Aug 15 2013, 15:00
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AROUND HALF of all the most popular apps on the Apple App Store are either not available or not optimised for use on Google's Android smartphones and tablets.

Research reported by Canalys said that the discrepancy applies to both paid for and free games, and pointed out, maybe rather needlessly, that things like Apple's Garageband are missing from the Google alternative.

Canalys said that this added up to a poor showing by developers and suggested a lack of enthusiasm in working on Google's mobile operating system.

"Quite simply, building high-quality app experiences for Android tablets has not been among many developers' top priorities to date," said Canalys senior analyst Tim Shepherd.

"That there are over 375,000 apps in the Apple App Store that are designed with iPad users in mind, versus just a fraction of this - in the low tens of thousands - available through Google Play, underscores this point."

Android users are also badly served in the advertising department, and while there are six paid for games in the top 50 Apple list, the same games are ad-supported only on Android.

"While nominally free, set against a paid version of the app, ad-supported offerings typically deliver a poorer and often more limited user experience, sometimes taking a considerable toll on device battery life and often subjecting users to unskippable videos or other unpopular intrusions," added Canalys Analyst Daniel Matte.

"Improved consumer willingness to spend will increase developers' monetization potential and options, and help to reduce their reliance on in-app ads, leading over time to an increase in app quality." µ

 

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