KOREAN HARDWARE MAKER LG held a promotional event for its G2 smartphone in Korea on Friday, but things didn'tquite go to plan.
The event called "G in the Cloud" saw LG release a cloud of balloons into the sky, 100 of which contained vouchers for free LG G2 smartphones.
We're not sure what LG's PR team expected to happen next. Maybe it was hoping that the crowd would patiently wait until the balloons deflated, or perhaps it expected people to attach balloons to themselves and chase up into the sky after the coupons.
Unsurprisingly, that's not what happened, and some impatient smartphone fans reportedly brought BB guns to the event in hopes of shooting down the coupon filled balloons, the Korea Times reported.
Of course this didn't work out well, and 20 people at the event were injured.
A blogger who was at the manic scene wrote, "Some were using BB guns to shoot the balloons. As far as I know, there were only some 20 security guards. LG should have placed more security personnel as the event was already promoted via social networks such as Facebook, Twitter and leading local portals. Some of the injured were hospitalized."
LG has cancelled its future promotional events. An LG spokesperson said in a statement, "We canceled events offering free G2 smartphones that had been scheduled in major cities nationwide, including Busan, due to safety concerns."
The firm also promised to cover any medical costs incurred by attendees at the event, adding, "We will provide them with proper medical treatment as we are responsible for the event." µ
Plus the cost of ambition as moonshots eat into the coffers
Spoiler alert: it's probably VeriSign
Did we say cuts off? We meant traps them inside their own home