INTERNET GIANT Google's music streaming service Google Play Music All Access has arrived in the UK to challenge Spotify.
Google Play Music All Access has been available in the US since its launch in May, and now it has finally appeared in the UK ahead of the launch of Apple's iRadio service. As well as the UK, Google has brought the service to Austria, Belgium, France, Ireland, Italy, Luxembourg, Portugal and Spain.
The service, which is available on Android devices and via the web, looks to undercut rivals like Spotify with a discounted price, as those who sign up before 15 September will get access to the service for £7.99 a month rather than the standard £9.99 fee. What's more, Google Play Music All Access comes with a 30-day free trial.
Google Play Music All Access boasts a catalogue of 18 million tracks, and the service mimics Spotify with its built-in radio feature. Unlike its rivals' similar feature, Google offers the option to 'peek' at the next track the radio station has lined up, and users can reject upcoming songs or choose to reorder the generated playlist.
BPI chief executive Geoff Taylor said that the launch of Google Play Music All Access in the UK will help the streaming market to grow and reduce consumers' music downloading. He said, "Streaming is the fastest growing part of the £330m digital music sector in Britain, with over than a million paying subscribers already and millions more enjoying free and ad-supported music.
"The entry of a player with the reach of Google will persuade many more consumers to experience having millions of songs to play instantly on their phone, tablet or PC."
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