TELECOMS AND TELLY FIRM Virgin Media is hosting a gaming hub in London where it will encourage people to come in and play, talk, and think about games.
Virgin Media is opening up its Games Hub on 27 August and will close on 21 September. While it is open it is expected to be exciting, and will see hardware including the Oculus Rift on display and on heads. Also appearing there will be the Cello Fortress game, a sort of Guitar Hero for cellists that is shown off in the video below.
It will be in London's Silicon Roundabout, a technology infused part of East London. "It's immensely exciting that London is getting its first game space, and I'm very pleased to be curating it," said David Hayward, curator and event producer.
"Games are such a diverse thing now, and I think Virgin Media Games Space will be an excellent way of supporting that."
Virgin Media is also sponsoring London's Eurogamer Expo, a gaming event that will take place from 26 to 29 September at Earl's Court.
There gamers will be able to have a go on the Sony PS4 a good couple of months before it is expected to go on sale. At the media hub they can get close to indie titles Super Pole Riders, There Shall be Lancing and Krautscape.
"We're excited to be able to provide a space where anyone can come and play games all day long but also where visitors can come and learn or be inspired by experienced developers from across the industry," said Richard Larcombe, director of advertising and sponsorship at Virgin Media.
"The digital world is creating incredible job opportunities as well as entertainment for people and the rise of the British gaming industry is something to be proud of. Whether it's to debate, develop, or push the boundaries of new technologies, Virgin Media Games Space will provide something for everyone no matter their gaming abilities."
While it is open the Virgin Games hub will host a range of events. In its first week these will include a 24 hour developer jam for creating titles for children with mobility issues.
Week two will showcase the Cello Fortress game, week three some Sony, PS3 and Vita game titles, and week four an arcade cabinet developer jam. µ
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