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Nokia mocks the iPhone 5 camera in Lumia 925 advert

Parodies Apple's 'every day' commercials
Tue Aug 06 2013, 10:02
Nokia Lumia 925 runs Microsoft's Windows Phone 8 operating system

FINNISH PHONE MAKER Nokia has taken another shot at Apple in its latest TV ad, poking fun at the camera on the iPhone 5 compared to the one on the Lumia 925.

Nokia has already suggested that using an iPhone will turn you into a zombie, and now it's taken to making fun of the iPhone 5's camera. In an advert named "Better Photos Every Day" that mimics Apple's "every day" adverts, the Finnish firm compares images taken on an iPhone 5 and the Lumia 925, and it doesn't take a genius to work out which photos look better.

The advert's narrator who sounds eerily like the one who voices Apple's TV adverts says, "Every day, more photos are taken on the iPhone than any other phone. But at Nokia, we prefer to build for quality, not just quantity. Every day, better photos are taken with Nokia Lumias than any other mobile."

Nokia, clearly aiming to attract customers with the Lumia 925's low-light performance and Pureview technology, shows customers taking photos in scenes nearly identical to those shown in Apple's adverts, and even uses music similar to tracks used in Apple's iPhone and iPad ads. We're sure Apple is pleased about this.

Nokia's marketing push on imaging follows the release of its flagship Lumia 925 flagship smartphone, which features an 8.7MP rear-facing camera with Carl Zeiss lens, f/2.0 aperture and dual-LED flash. It also comes ahead of the release of the Nokia Lumia 1020, the Finnish phone firm's highest specification camera phone to date.

The Nokia Lumia 1020, which will cost £550 in the UK when it is released in September, ups the ante with a 41MP rear-facing camera, which comes with both Xenon and LED flash, Carl Zeiss optics and a number of onboard software tools for imaging.

With a September release also tipped for Apple's next generation iPhone(s), it looks like Apple might have to up its game in the camera department. µ


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